01 亚马逊真实性投诉

亚马逊商品真实性投诉实质就是卖假货，违反的是亚马逊的《商业解决方案协议》第 3 条的规定。

比如下面这个亚马逊卖家，找我们做真实性申诉。

真实性投诉就2种情况：

恶意竞争投诉
卖假售假投诉

找我们帮申诉的卖家明显属于第二种：卖假售假投诉。然后我们拒绝接受卖家的case。很简单，深度难打太大了，基本是没有希望了。

尤其是在动漫领域，有些卖家有侥幸心理，知道自己侵权了，想挣一把块钱，认为自己可以过关。

卖假货是所有电商平台都打击的事情。所以，真实性投诉能申诉的情况：恶意投诉，亚马逊卖家并没有卖假货。

02 亚马逊真实性申诉及POA思路

亚马逊申诉不管是哪一种情况，首次申诉最重要。

2.1 申诉发票

我们接亚马逊真实性申诉的案子，都要求卖家提供合规发票。对发票，要求是封店之前一年内（365天）的发票。

但是我们接到的案例中，不少卖家都无法按照这个要求来提供合规的增值税发票（普票或专票都可以）。

有一些买家耍晓聪明，自己去申诉，通过PS的手段来制作假发票，导致二审找我解决，通过率非常低。

确实没有封店之前的发票，可以补开发票，也是一个很好解决问题的办法。

2.2 亚马逊申诉POA

亚马逊卖家售假进行申诉主要根据自身是否售假进行申诉：

如果确实售假，承认售假罪行，给出假冒产品的原因以及后面的解决措施
没有售假，拿出充足的证明材料

如果你不知道如何写申诉POA，可以参考如下进行修改

Dear Amazon Team,

It has been brought to our attention that our selling account has been suspended due to claims that we have listed inauthentic items.

This is very alarming to us and we immediately investigated the claims. What we determined is that we were actually not selling counterfeit items, but we didn’t have the permission to represent and sell these items as new.

We were able to determine our mistake by researching the Policies and Agreements of Amazon and questioning fellow sellers on Amazon seller forums. We certainly did not intend to infringe upon on the intellectual rights of others. The ASIN listed was an item that we purchased at full retail price.

We only had one of this item and we had no intention of misrepresenting this company. We have realized that we have several other items that violate this policy in our inventory and we need to address this immediately.

Here is our plan of action to avoid future problems